APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION


APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

Abstract

This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo Township which was the case study. Opinion leaders’ campaigns can be used to catalyze wider political engagement on the issue and to promote sustainable people choices and behaviors. From past research, six relevant categories of self-designated opinion-leaders were outlined, detailing issues related to identification, recruitment, training, message development, and coordination.Information Dissemination

This study combines the recruitment of community opinion-leaders with traditional media strategies. In evaluating community opinion-leader campaigns, it was concluded that there are likely to be significant trade-offs in comparison to face-to-face initiatives. The challenge for both scholars and practitioners is to understand under what conditions are opinion-leaders effective and in which ways can online interactions strengthen or build on real-world connections with peoples in the community.Information Dissemination

Table of Contents
Title page——————————————————————-i
Certification page———————————————————ii
Dedication—————————————————————-iii
Acknowledgements——————————————————-iv
Abstract——————————————————————-v
Table of contents———————————————————vi
CHAPTER ONE
1.1Background of the study (introduction)——————————1
1.2Statement of problem————————————————7
1.3Objectives/purpose of the study————————————9
1.4Significance of the study———————————————9
1.5Research questions————————————————–10
1.6Theoretical framework———————————————-10
1.7Scope and limitation of the study———————————14
1.8Definition of terms———————————————–15
References————————————————————–18
CHAPTER TWO
Literature/Empirical Review
2.1 Introductory overview———————————————-20
2.2Historical Development of ICTs———————————-21
2.3 Appraising ICTs Application in the Nigerian Mass Media———25
2.4 Review of Related Empirical works——————————–33
2.5 Summary of Literature/Empirical Review————————-
40References————————————————————–42
CHAPTER THREE
Methodology
3.1Research Design————————————————–45
3.2Description of the research population————————–46
3.3Sampling techniques———————————————-46
3.4Sample size——————————————————-47
3.5Instrument for data collection————————————48
3.6Validity and reliability of research instrument——————48
3.7Procedure for data collection————————————49
3.8Method of data presentation and analysis———————-49
References———————————————————-51
CHAPTER FOUR
Presentation and Interpretation of Findings
4.1 Description of Data Relevant to each Research Question———52
4.1.1 Research Question 1——————————————-65
4.1.2 Research Question 2——————————————-68
4.1.3 Research Question 3——————————————69
4.1.4 Research Question 4——————————————70
4.2 Discussion and Interpretation of Results————————71

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