COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATIONS


COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATIONS

  • Format: Ms Word Document
  • Pages: 70
  • Price: N 3,000
  • Chapters: 1-5
  • Call Help Desk: 08142863125, 08175212731
  • Get the Complete Project

TABLE OF CONTENT
Title -i
Declaration-ii
Approval – iii
Dedication – iv
Acknowledgement-
Table of Content – vii

CHAPTER ONE
Introduction –
Aim and Objective –
The Scope of the Study
Significance of the Study
Limitation of the Study –
History of DAAR Communications – – 4

CHAPTER TWO

Definition of Public Relation. –
Goal of Communications-
2.3 Definition of Communications –
2.3.1 Process of Communications –
2.3.2 Basic Form of Communications –
2.3.3 Pattern of Communications in Organization – 14
2.3.4 How Companies Should Manage
Communications for Effectiveness -17
2.3.5 Uses of Communications in Organization – 19
2.4 Ways Communication Skill can help
Advance your Career 23

CHAPTER THREE

Research Methodology

Introduction
Research Design- 26
3.3 Source of Data  29
3.3.1 Primary Source – -29
3.3.2 Secondary Source –
Research Instrument –
3.5 Summary 32

CHAPTER FOUR

DAAR Communication Limited 34
Basic Method Used Communication from
Staff to staff and from Boss to Staff 5
File and Documents 36
Where Public relation Come in

CHAPTER FIVE
Summary, Conclusion and Reference

Summary
Conclusion 38
Recommendation
Bibliography

CHAPTER ONE
INTRODUCTION

1.1 BACKGROUND OF THE STUDY
Public relations academics conceptualize public relations as a management discipline, which is a change from the traditional view of public relations as mainly a communication activity. Grunig and Hunt (1984) define public relations as the management of communication between an organization and its publics; and emphasize: this definition equates public relations and communication management. Cutlip et al. (1999) define PR as the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. Sam Black (1995) defines PR practice “as the planned and sustained effort to establish and maintain good will and mutual understanding between organization and its publics.

The need for effective internal communication under such conditions is of great value and companies often turn to the professional PR adviser for guidance (George, 1990; Lings and Brooks, 1998; Reynoso and Moores, 1996). It is generally accepted that businesses are placing increasing importance on the support and promotion of their corporate name and key pillar brands (Jeffkins and Yadin, 1998; Varey, 1997). This is particularly true in the services sector where often brand name is the principal differentiating factor in the minds of the targeted customers (Dibb et al., 2001). Core management objectives, working practices, evolving client needs, competitive pressures, training and qualities of personnel, performance measures and standards within the PR industry, are just some of the fundamental issues now forming the shape of PR.

According to Pheroze (2004), communication especially through demand letter need not as a matter of law proceed the filing of a suit but there are certain circumstances and certain causes of action where a demand is required to be made fast in written as a matter of law. It is therefore important for the law firms to refine their communication skills and communicate the exact message to the parties concerned to stand the test of the case. A great way to stand out in a crowded field of legal services is to communicate to somebody or do something to somebody in other Law firm has never done. There is a great cost in putting things in the mail but the question is not the net cost of one medium of communication versus another. It is the net effectiveness of the message. It therefore goes without saying that communication and public relations in Law firms are quid pro quo. In impressing public relations with the assistance of effective communication, the publicity code serves to give a detail guide which the may promulgate from time to time with the consent of the master of the rolls. Perhaps the emphasis will be more on the mode and content of what information can and may not be advertised.

Get the Complete Project

Leave a Reply