DEVELOPMENT AND FUNCTION OF PACKAGING IN THE MARKETING OF CONSUMERS PRODUCT


DEVELOPMENT AND FUNCTION OF PACKAGING IN THE MARKETING OF CONSUMERS PRODUCT

Abstract
This study aims to investigate the role of packaging in Jordanian consumer’s perception of product quality at theN point of purchase.the study comprises four independ ent variable: Protection of products and consumer, Promotion of products, facilitation of storage, use, and convenience of products, facilitation of recycling and reducing environmental damage and the dependent variable is Jordanian consumer’s perceptions of product quality at the Point of purchase. The researcher tries to develop and test a model to achieve the research objectives. Data were collected from a convenience sample of 547 respondents using a questionnaire. Questionnaire consists of 26 items measured on five point likert scale. The data are analyzed u
sing several statistical techniques to test the stated hypotheses.
Descriptive statistical measures are used to describe the study’s sample characteristics. Multiple regression analysis is used to find the effect of the independent variables on the dependent variable. It was found that all the independent variables had a significant effect on Jordanian consumer’s perception of product quality at the point of purchase.Recommendations for future research, marketing implications, and limitations of this study are proposed.

TABLE OF CONTENTS
Title Page      –           –           –           –           –           –           –           –           –
Declaration  –           –           –           –           –           –           –           –           –
Approval page        –           –           –           –           –           –           –           –
Dedication    –           –           –           –           –           –           –           –           –
Acknowledgment   –           –           –           –           –           –           –           –
Table of Contents   –           –           –           –           –           –           –           –
CHAPTER ONE
1.0      Introduction            –           –           –           –           –           –           –           –
1.1      Objectives of the Essay     –           –           –           –           –           –
1.2      Significance of the Essay  –           –           –           –           –           –
1.3      Scope and Limitations of the Essay       –           –           –           –
CHAPTER TWO
2.0      Introduction            –           –           –           –           –           –           –           –
2.1      Concept of Packaging       –           –           –           –           –           –
2.2      Needs for Packaging         –           –           –           –           –           –
2.3      Functions of Packaging    –           –           –           –           –           –
2.3      Importance of Marketing            –           –           –           –           –           –
2.6      Consumers Reactions towards Packaging       –           –           –
2.7      Benefits of Packaging to Consumers    –           –           –           –
2.8      The Role of Packaging to the Society    –           –           –           –
CHAPTER THREE
3.0      Introduction            –           –           –           –           –           –           –           –
3.1      Summary      –           –           –           –           –           –           –           –
3.2      Conclusion   –           –           –           –           –           –           –           –
3.3      Recommendations –           –           –           –           –           –           –
References   –           –           –           –           –           –           –           –

 

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