EMPLOYEE REACTION TO DOWNWARD ORGANIZATION INFORMATION FLOW IN AN ORGANIZATION


EMPLOYEE REACTION TO DOWNWARD ORGANIZATION INFORMATION FLOW IN AN ORGANIZATION

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ABSTRACT

This study examined employee reaction to downward organization information flow in an organization. It studied Champion Breweries, Uyo. The objectives of the study were to know the effect of downward information flow at the organization and the reaction of the audience to such information flow. The survey research was used whereas the design of the study was purely descriptive. The population of the study was 140 persons. The researcher adopted the statistical formula of Yar Yamani (1964) to put the sample size at 62 persons. The actual sample size was selected using the random sampling technique. Data for this study were gotten from both primary and secondary sources. However, questionnaire was used to gather primary data. The findings of the study reveals that, downward organizational information flow does not allowed for inputs of the employees in decision making and that the employee communication is the best measure of increasing productivity in an organization. The recommendations were that, champion breweries should establish a system of communication allowing and that organization should combine both oral and written as channels or organizational communication. This study examined employee reaction to downward organization information flow in an organization. It studied Champion Breweries, Uyo. The objectives of the study were to know the effect of downward information flow at the organization and the reaction of the audience to such information flow. The survey research was used whereas the design of the study was purely descriptive. The population of the study was 140 persons. The researcher adopted the statistical formula of Yar Yamani (1964) to put the sample size at 62 persons. The actual sample size was selected using the random sampling technique. Data for this study were gotten from both primary and secondary sources. However, questionnaire was used to gather primary data. The findings of the study reveals that, downward organizational information flow does not allowed for inputs of the employees in decision making and that the employee communication is the best measure of increasing productivity in an organization. The recommendations were that, champion breweries should establish a system of communication allowing and that organization should combine both oral and written as channels or organizational communication.

TABLE OF CONTENTS

ABSTRACT

CHAPTER ONE: THE PROBLEM AND ITS SETTING
1.1 INTRODUCTION
1.2 BACKGROUND OF THE STUDY
1.3 STATEMENT OF PROBLEM
1.4 OBJECTIVES OF THE STUDY
1.5 RESEARCH QUESTIONS
1.6 HYPOTHESIS
1.7 SIGNIFICANCE/JUSTIFICATION OF THE STUDY
1.8 DELIMITATION/SCOPE OF THE STUDY
1.9 LIMITATION OF THE STUDY
1.10 DEFINITION OF TERMS

CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 INTRODUCTION
2.2 OVERVIEW OF ORGANIZATIONAL COMMUNICATION
2.3 INTERNAL AND EXTERNAL COMMUNICATION IN ORGANIZATION
2.4 MEDIA IN ORGANIZATIONAL COMMUNICATION
2.4.1 PRINT MEDIA
2.4.2 Oral media
2.4.3 RESPONSIBILITY FOR ORGANIZATIONAL COMMUNICATION
2.5 EMPLOYEE COMMUNICATION AND RELATIONS
2.5.1 IMPORTANCE OF EMPLOYEE COMMUNICATION
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 INTRODUCTION
3.2 DESIGN OF THE STUDY
3.3 AREA OF THE STUDY
3.3 POPULATION OF THE STUDY
3.4 SAMPLING SIZE DETERMINATION
3.5 SAMPLE SIZE AND SAMPLING TECHNIQUE
3.6 INSTRUMENT FOR DATA COLLECTION
3.7 VALIDATION OF MEASURING INSTRUMENT
3.8 SOURCE OF DATA
3.9 TECHNIQUE FOR DATA ANALYSIS
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA DISCUSSION OF FINDINGS
4.1 INTRODUCTION
4.2 PRESENTATION AND ANALYSIS OF DATA
4.2.1 RESPONDENTS RESPONSE ON EFFECTS OF DOWNWARD INFORMATION FLOW
4.2.2 RESPONDENTS RESPONSE ON REACTION OF PUBLICS TO DOWNWARD INFORMATION FLOW
4.2.3 RESPONDENTS RESPONSE ON CHANNELS OF INFORMATION EMPLOYED AT CHAMPION BREWERIES
4.2.2 RESPONDENTS RESPONSE ON CHANNELS POSING UNIQUE ATTENTION POTENTIALS
4.3 DISCUSSION OF FINDINGS
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 INTRODUCTION
5.2 SUMMARY
5.3 CONCLUSION
5.4 RECOMMENDATIONS
REFERENCES

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