ICT: DRIVING THE PRINT MEDIA INDUSTRY IN NIGERIA


ICT: DRIVING THE PRINT MEDIA INDUSTRY IN NIGERIA

TABLE OF CONTENTS

Cover Page –        –        –        –        –        –        –        –        –        –

Title Page    –        –        –        –        –        –        –        –        –        –

Certification         –        –        –        –        –        –        –        –        –        –

Dedication  –        –        –        –        –        –        –        –        –        –

Acknowledgement         –        –        –        –        –        –        –        –        –

Abstract      –        –        –        –        –        –        –        –        –        –

Table of Content  –        –        –        –        –        –        –        –        –

Chapter One: Introduction

  • Background of the Study –        –        –        –        –        –
  • Statement of the Problem –        –        –        –        –        –
  • Objectives of the Study –        –        –        –        –        –        –
  • Research Questions –        –        –        –        –        –        –
  • Research Hypotheses –        –        –        –        –        –        –
  • Significance of the Study –        –        –        –        –        –        –
  • Scope/ Limitation of the Study –        –        –        –        –        –
  • Definition of Terms –        –        –        –        –        –        –

Chapter Two: Review of Related Literature

2.1     Introduction         –        –        –        –        –        –        –        –        –

2.2     Conceptual Framework –        –        –        –        –        –        –

2.3     Theoretical Framework  –        –        –        –        –        –        –

2.4     Empirical Review –        –        –        –        –        –        –        –

2.5     History of Online Newspapering in Nigeria         –        –        –        –

2.6     Impact of the Internet    –        –        –        –        –        –        –

Chapter Three: Research Methodology

3.1     Introduction                   –        –        –        –        –        –        –        –

3.1     Research Design   –        –        –        –        –        –        –        –

3.3     Area of the Study –        –        –        –        –        –        –        –

3.4     Population of the Study –        –        –        –        –        –        –

3.5     Sample Size and Sampling Techniques      –        –        –        –

3.6     Instrumentation    –        –        –        –        –        –        –        –

3.7     Validation of the Instrument   –        –        –        –        –        –

3.8     Administration of the Instrument     –        –        –        –        –

3.9     Method of Data Analysis        –        –        –        –        –        –        –

Chapter Four: Presentation, Analysis and Interpretation of Data

4.1     Introduction         –        –        –        –        –        –        –        –        –

4.2     Presentation and Analysis of Data    –        –        –        –        –

4.3     Testing of Hypotheses   –        –        –        –        –        –        –

4.4     Discussion of Findings  –        –        –        –        –        –        –

Chapter Five: Summary, Conclusion and Recommendations

5.1     Introduction         –        –        –        –        –        –        –        –        –

5.2     Summary    –        –        –        –        –        –        –        –        –

5.3     Conclusion –        –        –        –        –        –        –        –        –

5.4     Recommendations         –        –        –        –        –        –        –        –

References  –        –        –        –        –        –        –        –        –

Appendices –        –        –        –        –        –        –        –        –

The Rise of the Digital press in Nigeria
A digital press does not use plates or static image carriers, so each printed piece can be completely different from the last.15 The authors of the book Designer’s Prepress Companion, Berlin, Kim and Talcott (2002) explain that digital printing is an integral process for both on-demand and variable-data printing. They explain that “with digital printing, each impression can be different because it does not use image plates or static image carriers; the image is created on the images carrier for each impression”.16 This feature of the digital press makes it a good tool for personalization of print communication products. In a similar vein, Clem J. and Link P. (2005) explain that since the printed product created by the digital press requires less setup for production than traditional printing methods, it is typically more economical (less cost per impression) for use in short-run printing situations”17. However, digital printing may not be the most economic solution to jobs of large volumes. ict

The saying “technology drives business and business drives technology” holds true with the development of the digital press in the print communications industry. The need for personalization, which is the hallmark of direct-mail advertising, provides an impetus for the deployment of digital presses. Direct-mails like sales letters, brochures, catalogs etc are efficient, effective and economical media for sales and business promotion. These print products can be personalized for each recipient since each can contain different names, addresses, colours, or any other information that is programmed from the database. ict

The increasing growth of the direct marketing industry in Nigeria has provided a market for digital presses which office equipment manufacturers like Xerox, OKI print solutions, Konika Minolta, Hewlett Packard, etc are tapping into. There is no doubt that the further growth of the direct marketing industry will bring about a corresponding increase market for digital presses. Aside the need for personalization, the increasing demand for short run jobs presents more markets for manufacturers and marketers of digital presses.

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