THE IMPACT OF MEDIA CAMPAIGN ON LOCAL GOVERNMENT ELECTION IN NIGERIA


THE IMPACT OF MEDIA CAMPAIGN ON LOCAL GOVERNMENT ELECTION IN NIGERIA

ABSTRACT
The media is often regarded as one of the pillars of democracy in any society.
The media serves
as a platform for protecting the fundamental human rights of citizens through the freedom of expression and freedom of information.
The role of the media cannot be over emphasized in the annals of Nigeria’s history. During the prolonged military era, the media stood like a colossus against dictatorship and the many shortcomings of successive administrations. Notably, the
Nigerian media was at its peak during the June 12 annulment saga and the inglorious regime of
General Sani Abacha. There was a sigh of relief that Nigeria will evolve into a free society after
the military exited the political scene for the establishment of democratic rule on May 29, 1999.
Since 1999, Nigeria has organized general elections in 2003, 2007 and 2011 respectively. Nigerian political elites usually employ the media in canvassing for votes. With the ever
widening influence of globalisation, credibility of Nigeria’s electoral system is hinged on the media. This research will analyze to what extent is the involvement of the media towards influencing voting behaviour especially during the 2015 Presidential election in Nigeria.
This paper will attempt to answer these questions-Is the media keeping to its constitutional role? Is the media an agent for democratic consolidation or a tool used for the destabilization of the polity? The paper argues that indeed, media has helped in the strengthening of Nigeria’sdemocracy and in raising the political consciousness of the ordinary Nigerian. Media

 

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