PUBLIC PERCEPTION OF RADIO AND TV PROGRAMMES; A STUDY OF IFIOK IKEME-OWO OF AKBC PROGRAMME OF RESIDENTS OF UYO METROPOLIS


PUBLIC PERCEPTION OF RADIO AND TV PROGRAMMES; A STUDY OF IFIOK IKEME-OWO OF AKBC PROGRAMME OF RESIDENTS OF UYO METROPOLIS

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CHAPTER ONE
BACKGROUND OF THE STUDY

1.1 Introduction
The media have been known to mobilize their audience on various important issues as they related to area of human endeavours. Radio and television programme have been directed towards audience made up of different professional people found across major regions in Nigeria. Both television and radio are known to be electronically used to receive important messages. Broadcasting by it very nature is the singular most powerful universal means of communication through the conveying of information, entertainment, education and persuasion in form of programmes. Amongst it unique attributes in the ability to instantly each a wider, more varied group of consumers, than any other medium. Its unique usefulness her in it capacity to surmount geographic and economic barriers to extent to the rich and the poor old and young, moral and urban dweller, the educated and the illiterate, the professional, the majority and the minority.

Television broadcasting for instance combines the power of sound and vision to furnish the viewer with a programme content that offers a means of escape from the daily humdrum of life endeavours. Most of the programme of broadcasting, apart from the actual news event are fictional comedies, children programmes educational programme, talks music and drama all geared towards alleviating the impact of stress and the banalities in the day-to-day existence of the audience. The nature of these programmes bestows the broadcast media to affect the audience to reflect and shape social structure and change.

1.2 Statement of the Problem
Public perception of radio and television programme had not been positive expressed by listeners of AKBC radio and viewers of AKBC TV 45. The prime reason is that even though there programme have been aired on AKBC radio and shown on AKBC TV 45 they audiences. Could it be said that Ifiok Ikeme Owo a programme presented both on AKBC radio and television has really been of value to both listeners and viewers.

1.3 Objectives of the Study
The objectives of the study sought to:
1. Find out to what extent “Ifiok Ikeme Owo” programme is being presented on AKBC radio and AKBC TV 45.
2. Find out listeners and viewer’s perception on the programme “Ifiok Ikeme Owo”.
3. Assess the contents of radio and AKBC television programme of “Ifiok Ikeme Owo”.
4. Find out the strategies that could be adopted to beef up AKBC radio AKBC television programme “Ifiok Ikeme Owo”.

1.4 Research Questions
The research questions formulated are:
1. What extent “Ifiok Ikeme Owo” programmes is being presented on AKBC radio and AKBC TV?
2. What are listeners and viewers’ perception on the programme “Ifiok Ikeme Owo”?
3. What are the content of the AKBC radio and AKBC television programme of “Ifiok Ikeme Owo”?
4. What are the strategies that could be adopted to beef up AKBC radio and AKBC television programme “Ifiok Ikeme Owo”?

1.5 Significance of the Study
The study is significant because it intents to highlight more on public perception of radio and television programmes with reference to Ifiok Ikeme Owo”. It means that the study shall be important to future researcher in the area of broadcast programme. It is agreed that at the end of this study students in the department of mass communication Uyo city Polytechnic broadcast experts and management of AKBC radio and Television will benefit from this study.

1.7 Delimitation of the Study
The study’s scope is Uyo Metropolis on AKBC radio and AKBC television Programme: Ifiok Ikeme Owo”.

1.8 Limitation of the Study
The research was contained by finance which disrupted the smooth movement to and for to the place of research. Secondly, the researcher could not easily locate materials that could have enhanced the study.

1.9 Definition of Terms
The terms have been defined they are:
a) Public Perception: Referred to general opinion of respondents.
b) Radio and Television: Referred to electronic media used in broadcasting programme.
c) Programme: Specific radio and television programmes producers, directors, presenters etc.

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