RADIO LISTENERSHIP PATTERN AMONG MARKET WOMEN IN NIGERIA


RADIO LISTENERSHIP PATTERN AMONG MARKET WOMEN IN NIGERIA

ABSTRACT

his project has been written to help the reader or students especially students of mass communication to have a better understanding on the rate of Radio listenership pattern among market women. The project shall be in five major chapters, opening with introduction, background of the study, statement of the problem, importance of the study, scope of the study, limitation of the study and the term of the study. The second chapter shed light on broadcast media in Nigeria. Radio as a medium, impact of radio short explanation on market and listenership pattern patterns, uses and gratifications theory and others. Chapter three focuses on research methodology, primary sources, questionnaire, secondary sources, and data collection instrument, method of data analysis as well as sample size. The fourth chapter deals with presentation and analysis of data demography of respondents responses and analysis. Discussion of findings as well as summary, conclusion, recommendation and bibliography will be identified in the last chapter which is chapter five

educating, entertaining and informing. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. It was obvious from this study that a greater percentage of women did not listen to radio programmes. It is therefore recommended that informative and educative messages should be introduced into the entertainment from which the market women educated on health talk like cancer of the breast and the likes, campaign on HIV/AIDS and lots more.

 

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